By Mark E. Goodman
Your prospects want to know who have you helped — and how have you helped them. Storytelling via user-created content from people you have helped has become a key tool in the marketing of many organization.
The SBA announced this week a National Video Contest that will culminate in the showcasing of the winners during a Google+ Hangout hosted by SBA and the White House with SBA Administrator Karen Mills. This program is part of National Small Business Week 2012 the week of May 20th
Interested small businesses will need to submit a creative video that shows how they have been assisted by an SBA program or service (counseling, training, guaranteed loans, government contracts, disaster recovery, etc.).
The original video created by the business should be two minutes or less in high-resolution format. Deadline for submission is 4 p.m. on May 11.
Here’s a link from the SBA with all the details.
For more insights from the SBA’s Ms. Mills, check out this video:
Mark E. Goodman is CEO of e-Conversation Solutions Inc., a company that aims to enhance clients’ selling process through video and social media. He’s also a volunteer at Score, a national, nonprofit resource partner of the SBA, staffed by former business owners and executives who offer free advice to entrepreneurs. For more information, go to www.scorechicago.org.
Score Chicago shares videos from its website with Crain’s every Thursday.
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